Cover Your Assets Podcast

OVERVIEW

Client–

Industry/Niche–

Divorce and Finance

Role–

Podcast Producer and Editor

Tools–

Canva, Capcut, Descript, Notion, Microsoft Excel

Goals–

Increase clientele, educate audience, prove authority and credibility

STYLE GUIDE

Primary Fonts–

✦ Heading Now

✦ Mistrully

Brand Colors–

✦ Burnt Peach: #f96e46

✦ Pine Teal: ##004d3d

✦ White: #FFFFFF

Previous Thumbnail:

Rebranded Thumbnail:

BRAND FOUNDATION

Curated by myself in collaboration with the client

Brand Personality

✦ Advocate, not neutral

✦ Straightforward tone

✦Protective, Strategic, Empowering

Tone of Voice

✦ Warm and welcoming

✦ Confident and Professional

✦ Refreshing and Modern

Target Audience

✦ Gender: Mostly female but not exclusive

✦ Age: Primarily middle aged & above

✦ Location: Nationwide

✦ Socioeconomic Status: High Earners with complex financial pictures and significant assets

Motivations of Audience

✦ Protect what they have, avoid being blinded

✦ Understand opportunities and risks

✦ Make informed Decisions

✦ Be prepared and possess a clear understanding about finances and next steps

Pain Points

✦ Under-informed and under protected

✦ Fear of the unknown

✦ Lack of informative/educational resources

✦ Shame

↓ Click here to see my strategy presentation ↓

Social Media/Podcast Strategy Presentation

PROJECT CONTEXT

After transitioning away from their previous production partner, the Cover Your Assets team brought podcast production in-house and entrusted my capabilities with managing both the production workflow and visual branding of the show.

To accommodate a remote team and streamline the recording process, we adopted an audio-first approach using Zoom recordings. I oversee the post-production process, including audio editing, episode preparation, and distribution across major podcast platforms.

In addition to production, I refreshed the podcast's visual identity by redesigning episode thumbnails and promotional assets to create a more cohesive and recognizable brand presence. The result was an efficient production workflow and a refreshed visual system that better aligned with the firm's evolving brand.

My Responsiblities

✦ Podcast Production & Editing

✦ Social & Promotional Graphics/Reels

✦ Audio Post-Production

✦ Thumbnail Design

✦ Podcast Distribution

✦ Visual Brand Refresh